31EVENT Empowers and Facilitates Chinese Event Organizers Overseas Expansion
AsChineseenterprisesaccelerateglobalexpansion,theexhibitionindustryfacesunprecedenteddigitalizationchallengesincludingmulti-languagesystems,datacompliance,andcross-borderpaymentintegration.Thisstudyexaminesthreeprimaryoverseasexpansionmodelsandidentifieseightcritica...